Today, nothing is more powerful than the reach and marketability of Social Media Videos. In the mid 2000s, numerous entertainment executives discovered something astonishing about online video. It was not…
Fundamentally, CMOs have two concerns when it comes to media: value and impact. It needs to come at the right cost. And it needs to work. Historically, there’s been a…
In June, Uber will face a legal hearing with TfL to determine if it will continue to be able to operate in London. Part of the dispute, which started…
The social media company made this announcement — and many others — at F8, its developer conference in San Jose. Facebook introduced new analytics features — including a tool…
I’ll admit, when I first heard the term “conversational marketing and sales,” I was a bit… well, confused. I remember asking myself, “Isn’t this just live chat? What do bots…
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