Innovation Showcase App Sizzle Loop
While the Mosaic App Development Team was hard at work designing and developing the Peoplocity customer service notification application, our Marketing Team was diligently developing the marketing plan, collateral and additional assets required to create a successful product launch.
In addition to creating all the branding materials, from logo to a complete style guide, the Mosaic Video Team was tasked with developing a product sizzle loop.
The primary goal of the loop was to deliver a stylized presentation of the app’s capabilities. The video was designed to grab the attention of convention attendees by utilizing flashing video transitions throughout. Due to the fact that this video marketing asset is only showcased in convention hall settings, there is no audio by design.