Google to Begin Penalizing Publishers That Utilize Mobile Pop-Up Ads

Those Pesky Pop-Up Ads Will Now Come at a Price

Websites with mobile pop-up ads, watch out. Google is cracking down on the “intrusive” advertising by knocking down those pages in its search results, the company said Tuesday.

Any website that shows a pop-up ad that covers the site’s main content — whether right when the user gets to that page or while the user is on the page — will be ranked lower in Google’s search results. That applies to pop-ups users have to dismiss to continue onto a site, and advertisements that cover the top half of the page.

Google’s search engine drives millions of users a day to pages across the web, making it a powerful tool to attract visitors. Many websites rely on this traffic combined with display advertising — sometimes in the form of pop-ups or interstitials — to remain in business.

Now, Google is pushing websites to choose between a high search ranking and obtrusive but lucrative ads.