Just What The Doctor Ordered
In Q4 of 2011, our client partner, Mid America Clinical Laboratories met with our team to discuss the best way to inform and educate the general public about “Personal Choice – Your Right to Choose Your Medical Testing Facility”
Most patients are unaware that the choice of where they have clinical testing performed is really their choice. Many times, the patient will simply visit the facility the physician directs the to visit. That’s not always the most convenient or economic.
The “YOUR CHOICE” campaign consisted of:
• Web
• Interactive Media
Visit the website page here.
