I’ve never been known for being terribly politically correct – with that said, let’s jump right in.

Top heavy. Self indulged. More interested in winning awards than being effective. Reluctant to offer solutions outside of services offered by in-house talent. Complacent. These are just some of the terms a handful of our new clients have used when describing their former advertising and marketing agencies.

Why do these clients have this perception? Because it’s true. Many of these groups are still operating under the business model of the 20th century and have no idea the rules have changed – and continue to change on a daily basis. If these dinosaurs can’t see the writing on the wall concerning their own industry, how effective can they be developing strategic and tactical initiatives for their clients?

If there’s one positive thing to have come out of the recent economic downturn, it’s this: Businesses are redefining what they expect from their advertising and marketing strategic partners and one thing is clear – business as usual is over. This will prove to be the beginning of the end for some agencies while others will take this opportunity to meet and exceed the newly defined client expectations.

The sad thing is that the majority of top-heavy agencies are simply not nimble enough to operate and deliver at the level to which clients are setting their expectations. That’s where organizations like Mosaic come to the rescue. Mosaic IS NOT an advertising and marketing agency. We are a complete and direct antithesis of that model.

What Mosaic is, is an Advertising and Marketing Solutions Provider. What does that mean in laymen’s terms? Well, think of us as the Halliburton of advertising, marketing and media. We deliver solutions to both simple and complex advertising and marketing challenges – and it’s all done under one roof.

Imagine working with one vendor that offers media planning / placement, research, strategy, creative, design & development, video and audio production, web design and development, rich media and has extensive experience with unique and exciting interactive out-of-home campaigns – all in house.

This is the business model clients are craving and it’s the death knell for agencies who’s primary offerings are creative and media placement only. The 20th century agency model of outsourcing the audio, video, and other disciplines required to deliver an effective campaign and then tacking on an additional 30%, 40% even up to 50% on top and expecting the client to swallow it is suffering the same fate as parachute pants, the dodo bird and dinosaurs.

If you’re currently working with an old school agency, do yourself a favor and take the time to redefine your expectations. If you’re satisfied with working with a Fred Flintstone era partner, continue the relationship and good luck. If not, we would appreciate the opportunity to illustrate how Mosaic operates and delivers the solutions required to meet your expectations and grow business.